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Bruce Albert, Advisor

Bruce Albert

Bruce Albert, Advisor

Bruce Albert formed Applegate Seven in 2008 to provide strategic, funding and marketing communications counsel to early and growth stage businesses driven by technology. Bruce has served both as an advisor to PSG and a member of the consulting team since 2017. He is currently an executive advisor to a boutique investment bank and companies headquartered in the US, Canada, Europe and the Middle East. These companies are competing in high-growth categories including behavioral science and technology; on-demand retail inventory management and predictive modeling; organizational and operational design; platforms and tools for customer acquisition, engagement and attribution data collection. Bruce is also a volunteer advisor and Chairman of the The Lisa Colagrossi Brain Aneurysm Foundation.

Bruce applies diverse strategic and operating experience gathered at Doyle Dane Bernbach, the Dick Lord Agencies and Interpublic to build brands and businesses. Throughout his career, he worked directly with senior marketing management and C-level clients to address positioning challenges, create integrated marketing solutions and develop best practices and accountability metrics. He has played leading roles in business development, M#A, forming and reengineering agencies, and executing market entry strategies, domestically and abroad. His work on multi-national brands in the United States, Europe and Asia-Pacific enables Bruce to provide global clients with country-specific and pan-regional intelligence and perspectives that are critical to launching, scaling and monetizing their businesses.

Categories : The PSG Team

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